Ad Industry Roundup: DVRs; Online Ad Prices; Platform-A; Starcom MediaVest (CBS News)

– DVRs viewers watch online ads, but don’t pay attention: Advertisers are constantly trying to find ways around a simple fact: consumers like DVRs, in large part, because it lets them easily skip commercials. Google-owned DoubleClick’s research arm, Performics, recently completed a survey of DVR owners that acknowledges wide ad-skipping. But the study makes the odd leap of noting that …